Renaissance for a custom-designed skincare product (Expedition, October 2019- )
My second engagement with Boston Skin Science saw Rio Roosevelt taking over PPC and strategic analytics for the company’s mature product line in late October 2019. June of 2019 was the company’s best month on Amazon prior to our work together; it didn’t take long to start rocketing through new records in both unit and dollar sales, starting just 100 days later in February. 
We undertook a Rio Roosevelt-designed pay-per-click (PPC) advertising approach designed to control costs and maximize market share in the company’s niche; in the meantime, we worked to improve the decent (though underdeveloped) foundation of brand collateral and push for authentic reviews. I analyzed PPC and account data biweekly and provided recommendations in line with what the data was saying and, by January 2020, those inputs began to have a compounding effect that has since redefined normalcy for the company’s Amazon efforts. We have maintained a weekly average Advertising Cost of Sales well below breakeven during this entire effort.
Taking the results of this project into account laid the foundation for another, which is the next entry on this list.
Doubling sales records (economically!) and taking names (Expedition, December 2019- )
My client David’s years-old company sells a high-dollar truck accessory popular with the DIY crowd. When we first spoke, his product had the occasional sale each month, down from five-figure sales in his record months of May 2019-October 2019. Using a PPC-and-analysis combination I’ve since come to call my Expedition service, we exceeded his all-time records for unit and dollar sales, as well as page traffic, by over 60% in March 2020 and by over 100% in May 2020.
This was accomplished while maintaining an average Advertising Cost of Sales of 19.42%, reaching as low as 13% in May. David has since hired Rio Roosevelt for work on a second company he owns.
Zero to $300K/year in 90 days (Embark, December 2018-February 2019)
International Enviroguard sells high-quality personal protective equipment products that weren’t thought of as being on Amazon before COVID-19 hit. Before all of the private-labeled face masks, and before the surge of demand for specialized protective clothing in general, this represented an enormous opportunity.
Within 3 months, we helped International Enviroguard become the largest privately-owned seller of disposable protective apparel on Amazon – and when the coronavirus hit, the company was well-positioned to sell nearly $200,000 during the first 90 days of 2020 on Amazon alone. Aric Asplund, the company’s president, tells the story this way:
“We started from ground zero. No sales, no items listed on Amazon… Matt helped us build out a strategy – look through our products to understand what he thought may sell through Amazon. He started out with limited understanding of our products – but quickly learned our category on his own accord.
Matt taught me everything I know about selling on Amazon – and did it graciously – with my interest in mind and not his own. Our goal by the end of 2019 was to be at a $150k annual run rate. As of today, we’re at almost a $300k run rate. We’re going to crush our expectations – and there is no way that would have happened without Matt’s support. … I reach out to him with ideas, challenges, etc. He’s an expert. He knows his stuff. And despite only working with our product category a few months – he ‘gets it.’
For perspective, the way my business is structured, I rely heavily on freelance. In 2018, we spent over $50k on freelancers. Matt is by far, one of the top – if not the top freelancer I’ve worked with. I will continue to use Matt as a resource and I would highly recommend his services.”